Privacy Policy for Zora Dental, LLC d/b/a Zora

Effective Date: January 13, 2026

Zora (“Zora Dental, LLC d/b/a Zora,” “we,” “us,” or “our”) provides marketing and communication services to dental practices and related businesses. We are not a dental clinic. This Privacy Policy explains what we collect, how we use and safeguard it—especially for SMS/email communications—and the choices and rights available to you. This Policy is designed to align with applicable laws and A2P 10DLC guidelines.

1. What We Collect

We collect only the information you voluntarily provide via our websites and forms (e.g., https://usezora.com/optin) or when communicating with us:

• Business contact details: name, practice name, role/title, email, phone number.

• Preferences & consent records: the types of communications you selected (service vs. marketing), opt-in timestamps, and opt-out logs.

• Message engagement data: replies (e.g., STOP/HELP), delivery status, and related metadata for compliance.

• Support interactions: messages you send to our support team.

We do not intentionally collect sensitive personal data beyond what you submit. If you provide it, you do so voluntarily and we handle it per this Policy.

2. How We Use Information

We use your information to:

• Deliver the communications you requested (e.g., demo confirmations, onboarding and support updates, performance/feature notices).

• Send marketing messages only if you opted in for promotions about Zora’s services.

• Maintain compliance records (e.g., proof of consent and opt-out).

• Provide support, improve our programs, secure our systems, and fulfill legal obligations.

Message disclosures: Message frequency varies by program and engagement. Message and data rates may apply. Reply STOP to cancel; HELP for help.

3. How Consent/Opt-In Works

Consent is collected primarily via our web forms. Directly above the submit button, you’re shown clear consent language and separate, optional checkboxes for:

• Non-marketing (service) messages: demos, onboarding, support, performance updates.

• Marketing messages: promotional offers and educational content about Zora’s services.

Boxes are not pre-checked. Submitting the form with the relevant box selected provides express consent to receive recurring SMS/email from Zora. We may use double opt-in (e.g., reply “YES”) to confirm. Participation is not a condition of purchase.

4. Opt-Out and Support

• SMS: Reply STOP to any Zora text to unsubscribe; we will confirm and cease messages for that program. Reply HELP for assistance.

• Email: Use the “unsubscribe” link in any marketing email.

• Support: Email [email protected] for privacy or messaging questions.

Opting out of one program will not automatically remove you from other programs you joined separately.

5. Data Storage, Security & Retention

• Where we store: We store information in our internal CRM environment (GoHighLevel) with role-based access controls and industry-standard safeguards (e.g., encryption in transit, least-privilege access, authentication and audit).

• Security: We implement administrative, technical, and physical measures to protect information. No system is 100% secure, but we strive to protect confidentiality and integrity and will act in accordance with law if an incident occurs.

• Retention: We retain information only as long as necessary for the Service, compliance (including consent logs), dispute resolution, and legal obligations. Then we delete or de-identify it consistent with our retention practices.

6. No Third-Party Sharing for Marketing

We do not sell, rent, or share your personal information or mobile number with third parties or affiliates for their own marketing or promotional purposes.

Required A2P clause (verbatim):
No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

We may use subcontractors strictly to operate the Service (e.g., message delivery), under confidentiality and data-protection obligations. We may disclose information if required by law or with your explicit consent.

7. HIPAA/GDPR and International Considerations

• HIPAA: Where applicable to our role serving healthcare businesses, we handle information in accordance with our agreements and applicable law.

• GDPR: Where GDPR applies, our lawful bases may include consent, contract performance, legitimate interests, and legal obligations. If data is transferred internationally, we use appropriate safeguards consistent with applicable law.

8. Your Privacy Rights

Subject to applicable law, you may:

• Access the personal information we hold about you.

• Correct inaccurate or outdated information.

• Delete your information (“right to be forgotten”), unless we must retain it for legal/compliance reasons.

• Withdraw consent for marketing at any time (does not affect prior lawful processing).

To exercise rights, contact [email protected]. We will verify your identity as required and respond within applicable timelines. There is no fee unless a request is excessive or unfounded as defined by law.

9. Children’s Privacy

Our Services are intended for businesses and professionals. We do not knowingly collect personal information from children under 13 (or under the applicable age of consent). If you believe a child provided information, contact us and we will delete it as required.

10. Links to Other Sites

Our websites may link to third-party sites. Their practices are governed by their privacy policies; we are not responsible for them. Review their policies before providing information.

11. Changes to This Policy

We may update this Privacy Policy from time to time. The Effective Date above reflects the latest revision. If changes materially affect your rights or how we process information, we will provide a more prominent notice (e.g., website notice, email/SMS where appropriate). Your continued use after changes indicates acceptance.

12. Contact Us

Questions about this Policy or our data practices?
Email: [email protected]
Terms of Service: https://usezora.com/terms-and-conditions1

By using our websites or services and submitting your information (including opting in to receive SMS/email), you acknowledge you have read and understood this Privacy Policy and consent to the practices described.